Background & Problem Statement

Oak & Pine, an interior design studio, found their previous website uninspiring and not converting visitors into consultations. Their brand visuals felt generic and didn’t reflect their bespoke approach.

Brand Research & Strategy

Extensive research included mood boards and interviews with past clients. The refreshed brand strategy emphasized craftsmanship, approachability, and local expertise.

Visual Identity & Website Redesign

A warm, earthy palette and elegant typography created a high-end look. Portfolio pages now highlighted before/after transformations. Added interactive elements like a style quiz to drive user engagement.

Results & Market Response

Oak & Pine doubled their online inquiries in three months. Social media shares and backlinks to featured projects increased, raising local visibility.

Conclusion

A strategic refresh grounded in the brand’s true strengths helped Oak & Pine attract ideal clients and stand out in a competitive market.